About Us / About Me

This site is not related to Google, in any manner.

I get a lot of questions about this site ...

This website started as sticky notes on a paper on my wall titled "Google Candy Shop." Soon it was a Word doc. Under each tool name was the URL address. I created my own "keep it short" hints and reminders. I shared my favorite tool list with web builder friends. Soon I was getting requests to email copies to their friends.

I like Google. But my favorite tool, Google's "Search Based Keyword Tool," was a difficult URL path to remember. It was impossible to quickly write on a napkin. One day I saw the perfect domain name expire from an Asian company. I purchased the name and use it for my top favorite Google tools.

What a relief. Type a simple web name and go directly to my favorite keyword tool. When Google updated their tool, I updated my link. Today it links to the new External version.

Why no ads? This site gets tons of traffic, sometimes over 35,000 visitors a month. Like many web users, I hate spam-sites and distracting ad-filled sites. So I keep it simple.

Recently, after updating my Google Analytics account, a Google AdSense rep called me. She made the point that content-sensitive ads could help my visitors. She's probably right. Maybe I'll add a few Google Ads.

I respect unique content. I put a lot of thought and re-writing into the brief descriptions. My goal is to be short, but clear, honest and encouraging. Users say they like the easy descriptions. They say my comments help them understand the purpose behind the tools. They also like that the hand-picked links give them a "no stress" simple path to explore new Google tools.

I'm proud to have written a high SERP site that's simple and helpful.

Return to Google Keyword Tool Box